Get a list of 25 to 30 keywords people actually type into Google to find your products or services. Your keywords mix will include:

  • Easy to rank for
  • Not so easy to rank for
  • Essential to rank for

Here’s an example. For a Real Estate agent it’s Essential to rank as their “home town realtor” even though all their competitors are trying to rank for the same term. This is indeed possible, it just takes awhile. In the mean time, we start ranking for the Easy & Not So Easy keywords. We do this because the Search Engines reward success. The more people who find your site the more credibility your site is given. Ultimately you get enough credibility to rank for your essential keywords.