tumbleweed_ghost_town

Every business needs a web presence. Well DUH!

The days of having a website to “let people know where you’re at” are over. Many people will “Google Search” You and Your Business before deciding whether to engage your services. It’s essential when someone searches Google for YOU that:

Your Name and/or Your Business Name, must show up in the first 3 pages of Google. Especially if you are in a “services business”.

It’s very easy to look like a large company. Your website can include e-commerce, interactive surveys, forums, blog, email marketing and a help desk for a surprisingly low cost. BUT, most web designers build web sites that end up as online ghost towns! (The only way people find you is to Google Search the exact name of your website or extensive advertising.) Heaven forbid you have an name like “Terry Hall”.

The rules of the game have changed. Your web site has to be dynamic, a living document alive with useful content.

There are as many ways to build a dynamic web site. I’ve found WordPress, when used as a Content Management System, is the best platform for the typical business website.

WordPress is:

  • Robust yet Simple.
  • Intuitive yet Powerful.
  • Elegant yet Rock Solid.
  • Trendy yet Mature.

A content management system (CMS) is a tool that helps you create, manage and update the content and information on your web site.

WordPress can be a powerful content management system. It’s Open Source with FREE license. And it  packs power under the hood. WordPress did not start as a CMS like Joomla & Drupal but has rapidly evolved into the perfect choice for a business looking to expand it’s web presence. WordPress is currently powering millions of sites globally. WordPress has been around since 2003, long enough to have the major bugs & security flaws worked out.  And best of all: Google loves WordPress Powered Sites.

WordPress is an Open Source platform whose core is a blogging engine. WordPress allows you to create a site with visual impact for your user’s experience while keeping the focus on your message and content (that’s what Google likes most).  WordPress is optimized for publishing and changing content. Getting good search engine rankings requires fresh, unique content. You need a system that does not get in the way when you want to update your website with a new article or newsletter. WordPress is easy to use for business owners (as opposed to, say, Joomla), who may not be familiar with it. Add a solid support for “static” content, being the WordPress Pages, and more newsy update flows controlled by the Posts, and you’ve got your needs pretty much covered for most websites online today.

Web Designers have been slow to adapt dynamic websites and CMS systems because they can be difficult to design for. Inherently, dynamic sites have a flow to them. The information expands and contracts dynamically. Herein lies the problem. Most designers like a canvas that is static presenting a specifically “designed” user experience – the same way, every time. But static, set it and forget it websites are dinosaurs approaching extinction. WordPress allows the designer to create a graphically pleasing site and a developer to insert dynamically rendered elements with a combined result Google goes GaGa for – unique user friendly content!

No matter what your situation, your website needs dynamic content. For some it means sticking a “blog” onto their static or traditional site. While for others it means going to WordPress.org, downloading WordPress and installing it on a $8 a month HostGator account and learning the ropes. And for others, it’s hiring someone like me to assist them in their business development and web integration for a complete online business solution.

Whether you’re a business person or web designer, get dynamic NOW.

Start breathing life into your website. I work with people and designers to assist them in taking the plunge into the world of dynamic content websites. In my experience you will have the experience and want to kill me, but when you see your websites go live and quickly get ranked by Google – you’ll be glad you did. I’ve never had a client call me asking “How come I can’t find my site on Google?”.